|glossary - European Added Value|
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European Added Value
European added value is a relatively undefined term, yet paramount in the formulation of the objectives and underlying ideas of (cultural) programmes initiated and supported by the EU. More concretely, it signifies what is generally understood as the ‘European dimension’ of a project or programme and points at its relevance for the EU, its institutions and policies. This means that a project’s methodology, aims, effects, prospects and aspirations should apply not only to a specific local or regional context, but to the European arena as a whole.
Cultural cooperation is understood to contribute substantially to a European Added Value. Accordingly, it is one of the core criteria of preference in Culture programme’, on the grounds of which a cultural project is allocated funding by the EU. The concept refers to practical aspects in the project design such as the participation of partners or the addressing of target groups of a wide scope from various parts of Europe. At the same time – and in connection with the important criteria of visibility – it is linked to the idea of the creation of a ‘European cultural area’ and of a ‘European (cultural) identity’.